Privacy Policy

Privacy Policy

This privacy policy applies within Asurgent AB, which is hereinafter referred to as “Asurgent” “” we “,” us “etc. The policy applies to such personal data that we collect via our digital platforms, when your company purchases service, when you register for a subscription (physical or digital) or for a user account, register for one of our events and conferences. or when contacting our customer service (“Services”). We safeguard your privacy and it is important that you read the information about how we process your personal data.

Unless otherwise stated, it is the company within Asurgent whose Service you use the personal data controller for the use of personal data collected through the Services it provides.

We use information that we collect about our customers and users for five main reasons:

  1. To provide the Services (including improve and customize), ie. ensure that users and customers have access to and can use the Services,
  2. To provide personalized services for our users and customers,
  3. To verify that the Services are used in accordance with applicable rules and conditions, meet requirements in law and for safety reasons,
  4. To communicate with our users and customers due to the user / customer relationship, which includes both administrative communication such as feedback in a customer service and marketing communication that is directed directly to you if permitted by law, and
  5. To promote services and display advertising, in our own services and web pages that are funded through advertising revenue

For the reasons above, we combine information we collect to give you a smoother, more consistent and personalized experience. We combine information about, for example, your position and what current user or customer relationship we have (for example, depending on whether you are a subscriber today, representing a company that purchases services or is or has been a visitor to one of our events.

There may be additional conditions that apply to some of the Services we offer. Please read these when you sign a subscription with us, book an event or buy a service.

Please read more about how we use personal information, and how you safeguard your rights, by clicking on the links to the different sections below.​

Personal data we collect

We collect personal data so that our Services can function efficiently and give you the best possible experience. Some of these information you provide directly, for example, when you fill out a form when ordering a subscription or when you sign up for an event, your company signs a service or registers for a newsletter.

We get some of the information by registering how you interact, for example, by using technology such as cookies / cookies on our websites when you take part of our Services, such as IP address, language settings and push settings.

We can also retrieve information from external companies or authorities such as third party sources. Such third party sources may vary over time but have previously included:

  • Computer brokers such as Bisnode that we buy company data with executives current to our branch, to supplement information we collect,
  • In case of an interest in a Service that requires payment, we collect company information, name of contact persons and possibly. contract managers, telephone numbers and position, address information and payment method.
  • We sometimes supplement with information from your public Facebook or Linkedin profile.
  • Partners with whom we work together to offer Services or participate in joint marketing activities, we can, for example, take part of information from sponsors that we cooperate with at some of our events,
  • Publicly available sources, such as open government databases or other data available to the public, such as the SPAR (the State’s Personal Address Register).

If you do not provide information that is necessary to access the Services or a particular feature, there is a risk that you will not be able to use the specific Service or feature.

The information we collect depends on the context of your interactions with us, your choices, including your computer or mobile privacy settings, and the features you use in the Services. The data we collect may include the following:

  • Name and contact details. We collect your first and last name, e-mail address, postal address, telephone number, company and position and other similar contact information.
  • Device and usage data. For example, we collect information about how our Services are used.
  • Other. We also collect information that you provide to us and the content of messages you send to us such as feedback you write, or questions and information you provide in the customer service cases

Note that if you request that we do not contact you by e-mail, we will keep a copy of that e-mail address in our mailing list to ensure that you do not receive unwanted e-mail messages in the future.

In the product-specific sections below “Particularly about some of our Services” we describe in more detail how we collect and process personal data for some specific Services.

How we use personal information

We use information that we collect about our customers and users for four main reasons:

  1. to provide the Services (including improve and customize), ie ensure that users and customers have access to and can use the Services.
  2. to verify that the Services are used in accordance with applicable rules and conditions, meet requirements in law and for safety reasons,
  3. to communicate with our users and customers due to the user / customer relationship, which includes both administrative communication such as feedback in a customer service and marketing communication that is directed directly to you if permitted by law, and
  4. to promote services and display advertising, in our own services and web pages that are funded through advertising revenue

For the reasons above, we combine information we collect to give you a smoother, more consistent and personalized experience. Information from us May be adapted based on information about, for example, your position or content you have shown an interest in and what current user or customer relationship we have (for example, depending on whether you are a subscriber today or represent a customer who buys another Service.

To improve the protection of your privacy, we have built in technical and organizational security measures.

Provide and improve services. We use data to provide the Services, manage the customer relationship, develop and improve the Service’s function and provide customer support. Examples of such use include the following:

Provide Products and Services. We use information to carry out your purchases with us and to provide you with our Services as subscriptions, premiums, events and courses, including contact services at events and courses, as well as to show personalized content and provide customer support.

Product Enhancement. We use data to improve our existing services, among other things by updating functions and gaining an increased understanding of how we can make the user experience easier for you. For example, we use bug reports to improve security features, user behavior, search queries and clicks on our web pages to improve the relevance of search results, to determine which new features should be prioritized, web page content, and placement of relevant content for you on our web pages.

Business / Business Intelligence.

We process personal data in order to develop aggregated analyzes and Business Intelligence through our company-wide analysis function at Asurgent, which enables us to drive and protect our business and to make informed decisions.​

Personalized Services.

Some of our Services may mean that you will have access to a more personalized experience based on your settings.

​Security and Compliance.

We use data to protect the safety of our products, services and customers to detect and prevent fraud, to resolve disputes, and to enforce our agreements. We also use data to comply with applicable legislation such as the Accounting Act. Note that we may delete content that you published through, for example, a comment function if it violates our Terms of Service for a specific Service.​


We process personal information to communicate with you. For example, we may contact you by email, phone, or other means to inform you when a subscription for you or the company you represent is about to end, notify you when security updates are available, provide feedback to you in a customer service , inform you that you must take action to keep your case active, deliver a newsletter that is part of your subscription or which you have registered interest in, and provide information about offers that may be of interest to you. Read more about how to manage your contact information, email subscriptions, and promotional messages under the “HOW TO COME AND CHECK YOUR PERSONAL DATA” section. You always have the right to object to direct marketing, read more under the section “YOUR INDIVIDUAL RIGHTS”.

Marketing and advertising.

We use personal information that you provide to us when you or your company conducts purchases and uses our Services and web pages, to provide you with relevant marketing and advertising that you may be interested in when you visit our websites and subscribe to our newsletters. It is important to remember that none of the techniques we use for any. Interest-based advertising collects information about your name, address, email address or telephone number.

Other purposes.

If we plan to use personal data for a new purpose, in addition to what is described in this policy, you will be informed of such use prior to, or in conjunction with, the collection of personal data and we will request your permission or, where required , your consent. Alternatively, we will

Ask for your permission and / or consent after such collection has taken place, but before we would use your personal data for a new purpose.

Reasons why we share your personal information

It may sometimes be necessary for us to share personal information that concerns you with others who perform services on our behalf so that we can deliver the Services you requested.

In cases where we share information about you with our suppliers, we have ensured that these companies comply with our requirements for personal data management described in this policy. Suppliers do not have the right to use personal data they receive for any reason other than what is stated in this policy.

We also share information with companies that we use to provide customer service support, marketing and traffic measurement, and for assistance in protecting and securing our systems and services, and they need access to personal information in order to provide such assistance. We will disclose personal information as part of a joint venture, such as a merger or sale of assets. When participating in an event, your personal information can be shared with sponsors who sponsored the event or conference.

When using our Services, you can choose to share articles via social media through a social plug-in (such as a sharing button). When you share information via a social plug-in, your browser will transfer device data to the social media, such as the date and time of the sharing, the type of device you are using, your operating system and IP address, the URL of the visit, and information about which article you share. For more information on how the respective social media deals with the information that you submit to them via social plug-ins, we encourage you to take note of the respective social media’s terms and personal data policy.

Finally, we may need to disclose or save your information when we consider it necessary to:
comply with the law or legal process and provide information to the police and other competent authorities,
Protect our customers, for example, to prevent spam or fraud attempts
manage and maintain the security of our products, including preventing or stopping an attack on our systems or networks, protect the rights or property of Asurgent, including enforcing the conditions governing your use of the Services. If necessary, we will transfer the matter to the police authority for further processing.​

Please note that some of our websites may contain links to external companies, for example for in-depth information about products and services relevant to our business, whose personal data policy differs from Asurgents. If you provide personal information related to any of these products, your information is processed according to their respective personal data policy, please share it before submitting any information to the external company. We are not responsible for the use of your personal data that these external companies perform.​

How to access and control your personal data

How you access or control your personal information depends on which Services you use. Through settings in your browser or push settings in your phone you can check for example cookie history and location information ..

You are always welcome to contact us via our customer service with questions regarding the handling of your personal data. Read more about how to proceed under “YOUR INDIVIDUAL RIGHTS” and “CONTACT US”.

Your communication settings

If you receive promotional messages by email or SMS from us and wish to unsubscribe from them, you can do so by following the instructions in the message. Please note that other communications that are required for us to be able to provide the Services are not covered by such deregistration, such as communication relating to changes or updating of user terms.

Browser-based controls

  • Cookie controls. Relevant browser-based cookie controls are described in our Cookie Policy.
  • Tracking protection. Some browsers have a feature called Tracking Protection that blocks third-party content, including cookies, from any web page you add to the Tracking Protection List. By restricting calls to these web pages, the browser limits the information that these third party sites can collect about you.

Your individual rights

It is important that you understand what rights you have regarding the processing of your personal data, which we inform about below. Contact information about where you can turn to use any of your rights can be found under “CONTACT US”.

You have the following rights:

  • If the processing of personal data is based on your consent, you are entitled at any time to withdraw the consent for future processing of your personal data.
  • You have the right to request free access to and access to a copy of your personal data (so-called registry extract), request a correction of incorrect information and, in certain circumstances, request that your personal data be deleted.
  • You have the right to demand that we limit the processing of your personal data while it is incumbent upon us to investigate any objections from you or if we have no legal basis to continue processing, but you do not want the information to be deleted or if we no longer need the information but You need them to be able to do your right
  • In some cases you have the right to data portability, ie to obtain personal data provided through you, in a structured, generally used and machine-readable format and to be able to transfer these to another person responsible for personal data in cases where our right to process your personal data is based either on your consent or performance of an agreement with you.
  • You have the right, in some cases, to object to the use of your personal data, as a result of which we may have to discontinue the treatment if we cannot show compelling legitimate reasons that consider the interest not to have the personal data processed,
  • You have the right to object to direct marketing at any time as a result of which we can no longer continue to use the data for that purpose,
  • You have the right to file a complaint with a data protection authority. The Data Inspectorate is the authority in Sweden that supervises how we as a company comply with the legislation.

When we process your personal data, we do it on a need basis, to be able to provide the Services you use, operate our business, fulfill our contractual and legal obligations, protect our systems and customers or fulfill other legitimate interests as described in the sections “HOW WE USE YOUR PERSONAL DATA “and” REQUESTS FOR WHY WE SHARE YOUR PERSONAL DATA “above, or when required, with your consent.​

The exercise of your rights is free of charge. We respond to requests for your rights and requests for access or removal of your personal data within 30 days as a starting point. The measures are taken within a reasonable time, which may be up to 3 months depending on the circumstances. We reserve the right to charge a reasonable fee for the measure in case of unreasonable or manifestly unfounded objection or request or not to take any action.

Security for your personal information

We use a variety of security techniques and security methods to protect your personal information from unwanted access, use and disclosure. For example, personal data that you specify is stored on computer systems that have limited access and are located in protected premises. In cases where our suppliers use subcontractors, we carry out continuous audits of these suppliers to ensure that the processing takes place in accordance with this policy and our security procedures.

Where we save and process personal information

In the main, personal data processing takes place within the EU / EEA, including collection, storage, destruction, etc. In some cases, we use suppliers who are established outside the EU / EEA, such as for sending newsletters and for the development and maintenance of our systems that give the supplier access to personal data. In cases where personal data processing takes place outside the EU / EEA, legal support is provided by the EU Commission establishing in a decision that the country ensures an adequate level of protection for the processing of personal data or that other appropriate security measures are in place. We mainly use standardized model clauses that have been approved by the European Commission and which are available through the Data Inspection’s website.

How we save your personal information

We save personal information as long as it is necessary for the reasons for which they are used, for example, as long as it is required for us to provide the Services, to maintain and improve the performance of existing Services, to send necessary communications and marketing communications, to develop our Services

and fulfill our obligations by law. Because the needs can vary for different types of data and for different types of Services, products and contexts, the period we save varies the data.​

The criteria that determine how long the personal data will be saved are:

  • what reason do we use the data, ie if we use the data to meet legal requirements, they are saved longer than, for example, contact information for direct marketing,
  • what kind of information it is about, ie a sensitive information about, for example, food allergy, shorter time than, for example, contact information, is saved
  • how the task is saved, ie data that is not pseudonymised is saved shorter time than if they are pseudonymized,
  • which relationship we have for you, ie if you are an existing, former or potential user / customer or if you visit us without being logged in.

We have the right to use your contact information for direct marketing while we have a user or customer relationship and a certain time after our user or customer relationship has ended as long as you do not object to it, read more under “YOUR INDIVIDUAL RIGHTS”. We will save your data up to two years after the service is completed. If your contact information is linked to a company that you represent for example in an event, your contact information may be saved to direct marketing to you up to 36 months after the event. We may contact potential customers by telephone to promote our Services and products. If you choose not to start a customer relationship with us, we will save the contact information up to 3 months from the contact time.

We save information for handling complaints and for analyzing user and customer behavior in order to improve our Services and for interest-based marketing. Information saved for analysis and used for interest-based marketing is kept separate from information that shows which person the information belongs to.

Your personal information is annulled or anonymised when they are no longer relevant for the purposes for which they have been collected.

Your personal data will be stored longer than stated above in cases where we are obliged to do so by law, regulation or authority decision or to retain information that must be retained in order to resolve a dispute or if you have agreed to it. We use your information for marketing only if it is allowed by law and you have not objected to it.​

Changes to this Privacy Policy

We will update our personal data policy when needed to reflect customer feedback and changes in our Services. When a policy is updated, the date of the latest update changes at the top of the policy and the changes are described at the bottom of the page under “CHANGE HISTORY”, after which the changes will take effect.

If there are major changes to the policy or how we use your personal data, you will be notified via grants on the website or e-mail message before the changes take effect where required by law. Please read this privacy policy from time to time and you will be informed about how we at Asurgent protect your personal data and your privacy.

Contact Us

If you have questions about what applies to your personal information, a complaint or a question to our Personal Data Officer, please contact us using the following contact information.​

Personal data controller Asurgent AB
Asurgent AB, (org no: 559062-5538)
Stureplan 2, 114 35 Stockholm

Website: or
Telephone: +46 8-39 19 89

Special information about some of our Services

Below is special information about some of our Services that we want to pay attention to a bit extra. To read in more detail what personal data we collect, why and in what way we use them, please refer to the information in the sections above.​

Conferences and events

We organize conferences and events in order to create a meeting place for, among other things, network dissemination within the business sector.

If you register for a conference or event that we organize together with one or more of our partners / sponsors, you also agree that your personal data will be used according to the special conditions that apply to the participation. Note that when registering for a conference or an event you may need to provide particularly sensitive information such as information about special diets and allergies to us or to our partners for booking and the provision of the event. We will process this information on the basis of the consent you provide to us in connection with your order to participate in the event. Also note that your contact information can be shared with sponsors who participate in the event.

Change History

May 2018: Clarifications on the grounds that the new Data Protection Regulation (GDPR) entered into force on May 25, 2018. The updated Data Protection Policy will automatically come into force for all existing customers and visitors on May 25, 2018. Your continued use of our Services from that day will be subject to the new Personal Data Policy. The policy has also been revised to be concise, clear and clear, understandable and to be easier to grasp and understand.